Doodley Dogs

Altro Whiterock Chameleon brings fun to innovative dog centre

Altro Whiterock Chameleon, Altro Suprema

An innovative crèche for dogs in Storrington, West Sussex, used Altro Whiterock Chameleon to bring the outside in.

Doodley Dogs is the first business of its kind to work as a drop in crèche for dogs. Founded by Jane and Amy Hatcher, they developed the Doodley Dogs concept based on extensive experience as one of the UK’s leading dog behaviourists. For the crèche they wanted a funky and fresh approach to walls instead of using plain white, but with it being easy to wipe down and hardwearing. 

Being a family business, Altro Premier installer Jemic appreciated the need to be different and suggested Altro Whiterock Chameleon, which was perfect for the crèche.

Doodley Dogs was familiar with Altro, already having Altro Suprema installed at their crèche sites.

“We had a mini refurb about four years ago and installed Altro Suprema flooring in our franchises. Then, during the big refurb we did loads and loads of research but nothing could beat Altro Suprema, so we had the same Altro floor put in all areas,” said Jane Hatcher, co-founder, Doodley Dogs.

Altro Whiterock Chameleon is a glossy, vibrant and vividly colourful wall cladding. Altro Whiterock Chameleon is available in 16 high impact, high-design shades to add a little bit of affordable luxury to a range of environments. Offering all the benefits of Altro Whiterock, Altro Whiterock Chameleon is very durable, with a smooth, watertight, wipe-clean surface.

Design-led Altro Suprema has been developed in consultation with colour consultants, architects and end users to reflect design requirements and interior trends. Ideal for large public spaces, Altro Suprema has Altro Easyclean Maxis PUR Technology for ease of cleaning, making it possible for designers to specify light colours in areas they previously would not have dared to.

Since the initial installation, further work using Altro Whiterock has been carried out giving the quiet areas and puppy rooms a bright pleasant place to leave pets to be cared for.

“We love everything about Altro and are so pleased with the end result,” said Jane, co-founder, Doodley Dogs.

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