There’s an interesting article in June’s CFJ magazine about the decline in the UK ceramics market of over 50% between 2008 and 2010.
I can remember when we first starting promoting Altro Whiterock Hygienic Wall Cladding with our “Close the Gaps” campaign. Our hope was to demonstrate to customers that there was a better alternative to tiles. With the help of our bacteria “personalities” such as Sid Splat we showed how with Altro Whiterock we can avoid the potential hygiene issues associated with gaps in other wall finishes. The ability to thermoform the sheet round corners again gives germs no place to hide plus it is easy to clean and to keep looking good.
The market has moved on a lot in recent years and we would remind everyone that not all wall cladding products are the same of course, which is why we produced our White Paper.
With Altro our customers have the peace of mind associated with a company who has been leading this market for the last 30 years; a family run company that prides itself on providing excellent service for our customers and a network of Altro Whiterock Premier Installers who will deliver a quality job every time.